Some of you probably regard reporting to clients as something you just have to do regularly following a tedious standardised procedure. But what if you could make your client reporting a less complicated and less time-consuming task? And what if you could use these reports both to engage your clients and enhance your competitive advantage?
The digital approach to customer service is a widely discussed topic in modern financial service organisations. In simple terms, it means extending client experience and service beyond traditional face-to-face meetings, phone calls, and emails. In effect, this means creating a continuous client experience by providing excellent service, not only when clients enter your office, but also when they access your digital service channel using their mobile phones.
As discussed earlier in our blog, clients want more and more control over their assets and data, and they want it quickly and easily. Offering a digital service for this purpose would not only allow clients to access to your services regardless of time or location but also bring them closer to you. A digital service channel based on specific customer needs would also be a strategic competitive advantage for a financial service organisation: it would engage your clients and would build trust between you and the client. The more engaged your clients are, the less likely they are to switch to another service provider, and the more likely they are to use your services and make additional purchases.
The more engaged your clients are, the less likely they are to switch to another service provider, and the more likely they are to use your services and make additional purchases.
Modern technologies enable to create a win-win situation for both the client and the service provider. Instead of manually processing complicated and time-consuming reports, these could be generated automatically, which would decrease the manual workload and the human error factor in the service organisation. Moreover, clients could choose the data they wanted to view, and more importantly, could also choose when they wanted to view it and how.
With FA, reporting becomes more intelligible, more transparent and requires less effort. You would be able to generate and send fully customised, visual reports to clients, partners, and authorities with just a click of a button. You could also launch online services to extend the services you offer your clients and thus enhance client experience. Report automation and self-service solutions would release human resources for the things they are really needed for.
Wouldn’t now be a good time to engage your clients?